Is it better to outsource cold calling or keep it in-house? Why?

Hi everyone,

I'm currently evaluating our cold calling strategy and would love to get some insights from the community. We're considering whether to outsource our cold calling efforts or keep them in-house, and I'm curious to know your experiences and opinions.

For those who have outsourced their cold calling:

  • What benefits did you see?
  • Were there any drawbacks or challenges?
  • How did it impact your overall sales performance?

And for those who have kept cold calling in-house:

  • What advantages do you find in managing this internally?
  • Are there specific challenges you face?
  • How do you ensure your team's effectiveness?

Any thoughts or advice on this decision would be greatly appreciated!

Thanks in advance!